Location, Location, Location: Positioning At Exhibitions

Positioning is everything when it comes to choosing stand space at an exhibition or trade show. It can have a huge effect on the amount of business that is done for the duration of the show, and can have a massive impact on the amount of exposure and publicity a company receives at the event. Often with these types of events, stand slots and space are open to book months in advance; the positioning of a display is not pot luck, and it will have consequences regarding the overall success of a foray into the exhibition world. Here are Printdesigns’ top tips for exhibition stand positioning, and how to achieve maximum exposure.

 

Research

It is a very good idea for exhibitors to attend the show themselves beforehand, or a similar show at the least. Getting to know the layout of the show and observing the way people move around the space is a great way to pick the best spot for the banner stands and displays. The positioning of stands at these events, combined with facilities such as toilets, cafes, refreshment stands, exits and entrances can create noticeable areas where traffic is higher and bottle necks occur; these are the ideal places for a display. Stand space which boasts open space on either aisle, as well as stands situated in corners, also get consistently high visitor rates. It is also recommended to examine each of the stand spaces, taking note of electrical points, how many walls the space is surrounded by, as well as features of the building such as columns or steps which might hinder how well the display can be seen.

 

Competition

If possible, attempt to find out who has already booked their exhibition space for the show. If this is a large company with a loyal customer base, there can be an inclination towards frustration, but the high levels of traffic this neighbour will create could have a beneficial effect. Getting a stand next to or opposite a direct competitor is also a strong move, especially if their deals are inferior; twice the number of customers will be attracted and all there is left to do is to offer them a deal far better than rival’s.

 

Find Your Level

First time exhibitors might be advised to take their roller banner stands to the smaller spaces in order to gauge public reaction and see how the exhibition experience pans out. Alternatively, those who are unfamiliar with the exhibition scene and want to appear as professional as possible might look into such options as shell scheme stands, where the organiser supplies walls, carpet and a company name board. These spaces are generally smaller, but are kitted out with everything necessary to make an impact at a show. Larger options are generally only space-only hire, and are recommended for the savvy, experienced exhibitors who can supply all of their own equipment and create a striking exhibition area.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

 

About Print Design: Established in 1999 and specialising in digital printing and portable presentation solutions, Print Design are now a market leader in a very competitive industry, separating them from the competition is a commitment to the providing the lowest prices possible whilst maintaining quality. Find out more at http://www.printdesigns.com

Complement Company Environmental Ethics With Sustainable Marketing Products

Experiencing a current global shift towards sustainable products, and energy efficiency being the hot topic, companies from around the world are jumping on the ‘go-green’ bandwagon for fear of being left behind by this new wave of environmental thinking. With the public increasingly searching for environmentally friendly solutions, company marketing has seen a big change of direction. Offering quality over quantity, investing in a Printdesigns exhibition display means that companies can rest assured that they are meeting public go-green expectations.

 

A large percentage of potential clients will now take the time and effort to source a company that not just meets financial requirements but plays its part in reducing mankind’s carbon footprint. Not only do Printdesigns uphold a environmentally friendly graphic printing process but the quality of all products ensures that the need to constantly source replacement marketing material and the amount of wasted products that end up broken, torn or rusted, is considerably reduced.

 

Made with slightly thicker aluminum shells, a Printdesigns pop up display stand will last for considerably longer that most other budget brands for a competitive price. A range of other pop up display kits also include magnetic locking frames and graphic hanging attachments, which despite meaning an easy set-up, are some of the most durable on the market. Where both budget and environmental ethics are an important factor, the budget roller banner stand even comes complete with a recyclable base.

 

All banner stand boards and panel graphics are printed at photo quality using an environmentally friendly UV print process. Keen to promote a healthy environment by strictly avoiding the use of solvents and other volatile organic compounds (VOCs), Printdesigns’ printing practice guarantees that no damaging toxins are released into the air at any time during or following the printing process.  Their dye sublimation printing system on textile graphic displays also follows the healthy product policy, textile prints are much more easily recyclable than PVC and polyester.

 

iPad stands are also becoming an increasing marketing trend for 2013. The stand is the perfect hands on solution for both exhibitors and customers and requiring very little power to run or charge the iPad, is a wonderful answer to environmental marketing concerns. Combining an audiovisual product that is both modern and interactive, is proving among marketing professionals, to be a key tool for both company product promotion and improved customer service.

 

For businesses such as spas, gyms, alternative medical practices and holistic therapy clinics, whose approach to the environment and our relationship with it is the very essence of their existence, a bamboo banner stand would certainly be more in keeping with company credo. A fast growing plant, bamboo is a wonderful solution to helping decrease deforestation issues and toxic waste emitted from manufacturing plastic and metal. Sturdy, durable, stylish and versatile, a bamboo exhibition stand is the most environmentally friendly marketing product available.

 

For more information and a range of exhibition stands, please visit http://www.printdesigns.com

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