Location, Location, Location: Positioning At Exhibitions

Positioning is everything when it comes to choosing stand space at an exhibition or trade show. It can have a huge effect on the amount of business that is done for the duration of the show, and can have a massive impact on the amount of exposure and publicity a company receives at the event. Often with these types of events, stand slots and space are open to book months in advance; the positioning of a display is not pot luck, and it will have consequences regarding the overall success of a foray into the exhibition world. Here are Printdesigns’ top tips for exhibition stand positioning, and how to achieve maximum exposure.

 

Research

It is a very good idea for exhibitors to attend the show themselves beforehand, or a similar show at the least. Getting to know the layout of the show and observing the way people move around the space is a great way to pick the best spot for the banner stands and displays. The positioning of stands at these events, combined with facilities such as toilets, cafes, refreshment stands, exits and entrances can create noticeable areas where traffic is higher and bottle necks occur; these are the ideal places for a display. Stand space which boasts open space on either aisle, as well as stands situated in corners, also get consistently high visitor rates. It is also recommended to examine each of the stand spaces, taking note of electrical points, how many walls the space is surrounded by, as well as features of the building such as columns or steps which might hinder how well the display can be seen.

 

Competition

If possible, attempt to find out who has already booked their exhibition space for the show. If this is a large company with a loyal customer base, there can be an inclination towards frustration, but the high levels of traffic this neighbour will create could have a beneficial effect. Getting a stand next to or opposite a direct competitor is also a strong move, especially if their deals are inferior; twice the number of customers will be attracted and all there is left to do is to offer them a deal far better than rival’s.

 

Find Your Level

First time exhibitors might be advised to take their roller banner stands to the smaller spaces in order to gauge public reaction and see how the exhibition experience pans out. Alternatively, those who are unfamiliar with the exhibition scene and want to appear as professional as possible might look into such options as shell scheme stands, where the organiser supplies walls, carpet and a company name board. These spaces are generally smaller, but are kitted out with everything necessary to make an impact at a show. Larger options are generally only space-only hire, and are recommended for the savvy, experienced exhibitors who can supply all of their own equipment and create a striking exhibition area.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

 

About Print Design: Established in 1999 and specialising in digital printing and portable presentation solutions, Print Design are now a market leader in a very competitive industry, separating them from the competition is a commitment to the providing the lowest prices possible whilst maintaining quality. Find out more at http://www.printdesigns.com

Complement Company Environmental Ethics With Sustainable Marketing Products

Experiencing a current global shift towards sustainable products, and energy efficiency being the hot topic, companies from around the world are jumping on the ‘go-green’ bandwagon for fear of being left behind by this new wave of environmental thinking. With the public increasingly searching for environmentally friendly solutions, company marketing has seen a big change of direction. Offering quality over quantity, investing in a Printdesigns exhibition display means that companies can rest assured that they are meeting public go-green expectations.

 

A large percentage of potential clients will now take the time and effort to source a company that not just meets financial requirements but plays its part in reducing mankind’s carbon footprint. Not only do Printdesigns uphold a environmentally friendly graphic printing process but the quality of all products ensures that the need to constantly source replacement marketing material and the amount of wasted products that end up broken, torn or rusted, is considerably reduced.

 

Made with slightly thicker aluminum shells, a Printdesigns pop up display stand will last for considerably longer that most other budget brands for a competitive price. A range of other pop up display kits also include magnetic locking frames and graphic hanging attachments, which despite meaning an easy set-up, are some of the most durable on the market. Where both budget and environmental ethics are an important factor, the budget roller banner stand even comes complete with a recyclable base.

 

All banner stand boards and panel graphics are printed at photo quality using an environmentally friendly UV print process. Keen to promote a healthy environment by strictly avoiding the use of solvents and other volatile organic compounds (VOCs), Printdesigns’ printing practice guarantees that no damaging toxins are released into the air at any time during or following the printing process.  Their dye sublimation printing system on textile graphic displays also follows the healthy product policy, textile prints are much more easily recyclable than PVC and polyester.

 

iPad stands are also becoming an increasing marketing trend for 2013. The stand is the perfect hands on solution for both exhibitors and customers and requiring very little power to run or charge the iPad, is a wonderful answer to environmental marketing concerns. Combining an audiovisual product that is both modern and interactive, is proving among marketing professionals, to be a key tool for both company product promotion and improved customer service.

 

For businesses such as spas, gyms, alternative medical practices and holistic therapy clinics, whose approach to the environment and our relationship with it is the very essence of their existence, a bamboo banner stand would certainly be more in keeping with company credo. A fast growing plant, bamboo is a wonderful solution to helping decrease deforestation issues and toxic waste emitted from manufacturing plastic and metal. Sturdy, durable, stylish and versatile, a bamboo exhibition stand is the most environmentally friendly marketing product available.

 

For more information and a range of exhibition stands, please visit http://www.printdesigns.com

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Showcase your Eco-Friendly Banner Stands at one of these Sustainable Exhibitions

The idea of sustainability is becoming ever more prevalent in the everyday vocabulary of millions of businesses across the entire globe. Changing an organisation’s operational habits in order to reduce their impact on their environment is top priority for many nowadays, with both consumers and businesses always looking for ways in which to reduce their carbon footprint and become more environmentally friendly. Showcasing a range of eco-friendly exhibition display stands in support of company environmental ethics, this article lists the top three eco-friendly exhibitions and trade shows from across the globe.

 

Eco Expo Asia

Taking place in at Hong Kong’s International Airport in October, the Eco Expo Asia trade show is one of the leading eco-friendly trade shows on the continent and boasts an incredible range of exhibition categories. Companies will present a range of displays on topical subjects such as air and water quality, energy efficiency and waste management. Using little to no electricity the media-integrated pop ups and roller banner stands support the eco-friendly theme. Although the show is just one year old, it smashed its targets in its inaugural year with more than 2,500 public visitors and 11,500 trade buyers. It is definitely a must-visit exhibition for organisations involved in eco-friendly products and services, or members of the public who wish to improve their ‘green’ credentials.

 

EcoBuild Trade Show

The EcoBuild Trade Show takes place on home turf at the Excel Centre in London and has been running successfully since 2005. Aimed at sustainable construction suppliers in the UK, the show also includes seminars and other events for visitors to take part in. Some of the biggest names in the industry will be present. Exhibitors who plan to attend this trade show will have the opportunity to network with these well-known businesses whilst showcasing their own sustainable ethos in the form of bamboo banner stands and recycled promotional materials.

 

Eco Transport and Logistics Trade Show

As the name suggests, the Eco Transport and Logistics Trade Show is solely for those within the transport and logistics industries. Held in Paris every year, the exhibition has room for more than 100 exhibition stands and will allow those visiting to educate themselves about the latest developments in sustainable transport issues. The show takes place on the 26th – 28th March, so it is the first of the three on the calendar, and will be an exciting event for anyone interested in the sustainable practices of their business.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

 

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Fabric Banner Stands: A Creative Approach To Events

At conventions and events all over the country, hundreds of companies every day fight for the attention of prospective clients or partners. They use clever marketing techniques combined with a range of promotional material and banner stands in order to draw people in and attract their attention, the most innovative and original invariably gaining the biggest crowds. This means that organisations are always on the hunt for an inventive way to showcase their wares and catch the eye.

One of the way this can be achieved is through the use of a unique banner stand. Fabric banner stands have all the advantages of a traditional banner stand, including all of the convenience and portability. The fabric on the stands is available in a variety of colours to fit in with company colour schemes or logos, and the construction of the stand itself is just as sturdy and hardwearing as any other. Where they differ is the graphic display. Rather than supplying printed graphics to the height and width of the stand, the fabric is compatible with Velcro so that posters and other printed materials can be attached to and removed from the stand with ease.

As well as displaying posters and advertising material on a boldly coloured background for prospective clients to see, the fabric stand can double up as a noticeboard. It can be used for many different purposes that can all attract the right kind of attention at a convention or trade show. As the information posted can be interchanged easily and quickly, the portable notice boards also offer the possibility of advertising promotions, special offers or competitions. These types of promotional techniques encourage customer interaction and provide a certain level of excitement so often missing from sales pitches at such events.

These exhibition stands offer a multitude of choices for businesses on small budgets to be creative with their displays. They have lightweight components for easy transportation, and have an adjustable telescopic pole which can alter the height for different events or purposes. Quick to assemble and subsequently take apart, fabric banner stand are a low-cost and low-maintenance way to get creative and offer something different at an exhibition.

For more information about exhibition stands, please visit http://www.printdesigns.com.

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Overcome Unpredictable Market With Printdesigns

The unpredictability of the current economic climate is having a devastating effect on many SMEs up and down the country. Statistics discovered as the result of surveys have found that many entrepreneurs are finding it increasingly more difficult to establish their next move in a market that is so volatile. Some of the most interesting figures include the fact that entrepreneurs were 360% more likely to believe that their finances would improve in the near future, when in fact they declined. 20% of new businesses fold within their first year, with a staggering 50% following within three years of their start-up. With such unpredictability abound, it is important for businesses to get a hold and achieve results in one of the most reliable ways they can; through an exhibition.

 

A successful exhibition involved early planning, with direct marketing strategies and a firm stance on the direction the display will take. It is important to let prospective customers or clients know in advance that the company is planning to take an exhibition stand to a show and this can be done through many channels including email, mailing lists and adverts on websites. Special offers for subscribers or those who have followed the adverts online can help to ensure maximum visits on the day.

 

Whilst at the show, ensuring the stand is eye-catching is paramount to overcoming unpredictable visitor numbers and guaranteeing a successful day. Displays with pop up banner stands or stands which involve some form of media are incredibly popular, and can provide company overviews for newcomers as well as in-depth information for those familiar to the products or services. There are numerous options available for all budgets, from complete exhibition bundles to basic banner stands, and when combined with abundant promotional materials and helpful sales staff, they are sure to result in all targets being met.

 

Following the exhibition it is always recommended that businesses follow up on prospective clients who may have taken an interest in their banner stand or display. Following up with a phone call or email is a great way to encourage new custom, and the simplest actions such as ensuring the website is up to date and ensuring all business cards contain relevant contact details can go a long way to ensuring some degree of control over the success of the event.

 

The unpredictability which has consumed the UK market in recent years has become troublesome for many businesses, but taking firm control of an organisation’s fortunes by attending a successful exhibition or trade show is one of the best ways in which entrepreneurs can overcome these economic issues.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

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Exhibitions New and Old in Coming Years

A number of exciting exhibitions across a huge range of industries are approaching within the next few months, and organisations across the country will be gearing up for the events, preparing their banner stands and honing the skills of their expert sales teams. From the medical field to the PR industry, and from deep offshore technology to security services, there are huge trade shows and exhibitions taking place up and down the country which will give businesses and companies the opportunity to show off their wares and network with potential partners.

 

Announced this week, the Chartered Institute of Public Relations has launched their ‘Public Relations Show’, which will be held on the 26th November in London. Mooted as the first event of its kind in the UK, the exhibition will take place at the Business Design Centre and will endeavour to bring together around 1,000 professionals from the public relations industry in order to network and gain contacts, as well as discussing the latest trends and solutions within their industry. The event will feature a PR advice clinic, careers advice, a social media surgery as well as the traditional exhibition where services will be introduced and contacts made. For all potential exhibitors, the exclusive trade show aims to offer a dynamic new platform to showcase exciting services with pop up banner stands, whilst giving those in the industry the chance to widen their pools of contacts and increase their visibility.

 

The Emergency Services Show is a traditional date on the exhibition calendar, but is this year changing its format slightly. It will this year be held at the NEC in Birmingham, and will shun its usual timeslot in November by moving to the last weekend in September. The event’s growth in previous years has meant that the event has moved in order to take advantage of longer daylight hours and stay open for longer, as well as using a venue with increased capacity, to fit more exhibition stands and participants. The show is aimed at anyone involved with emergency response across the country, including voluntary workers and a range of similar service providers.

 

As one show moves into the NEC, another departs; the Protection & Management Series, which includes a Health and Safety Expo and Facility Show, will be moved to the Excel Centre in London in June 2014. A period of research was undertaken in order to establish what stakeholders wished for the future of the trade show, and a move to the capital was widely supported. Organisations such as The British Security Industry Association, The Institution of Occupational Safety & Health, and the British Institute of Facilities Management (BIFM) all backed the move, which will enhance the capacity of the event and help the yearly conference to evolve.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

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Stay Below Budget and Avoid Personal Recession with Printdesigns

Reports have demonstrated that the UK economy shrank by 0.3% in the last three months of 2012, with a dip in manufacturing output to blame for the fall. The prospect that the country might drop back into recession for a third time in recent years is now very real, as the figures were much worse than expected among economics experts. Despite even the help of the Diamond Jubilee and the Olympics, 2012 saw growth come to a standstill, making it even more important for businesses to make the most of budgets which are constantly in danger of being cut. Printdesigns is a UK supplier of exhibition stands with budget solutions which can help all businesses to promote their services and products without breaking the bank and dipping into a recession of their own.

 

All products from Printdesigns are quick and easy to assemble whilst retaining a hardwearing sturdiness which will see them last through countless conferences, trade fairs and special events. The construction of the stands ensures their steadiness; aluminium is used to guarantee that they won’t topple over at the very moment of concluding a deal, and they have an attractive finish which does not detract from the graphic it displays. The use of aluminium might give an impression of the stands being heavy or cumbersome, whereas the budget banner stands available are light and easy to transport from place to place; perfect for travelling displays and roadshows. Also, just because the banner stands are in the budget range, doesn’t mean that they don’t come with a range of accessories which will keep them in prime condition. They are supplied with carry bags for maximum portability and to keep the stands and the corresponding graphics safe in transit.

 

Falling under the ‘budget’ umbrella also doesn’t mean that the stands will be smaller or any less noticeable. A giant banner stand is available for less than £200, creating an imposing wall (2m x 2m) with a full-size logo or a wealth of information ready for clients or partners to consume. All graphics are included with banner stands from Printdesigns, with of the stands even offering extra value for money with a double-sided option.  Prints are photographic quality, and are provided on durable block out material which will make the graphic visible and striking even in adverse conditions.

 

The budget exhibition stands available from Printdesigns offer a wealth of options for those businesses attempting to come in under budget this year. Height and width can be varied, as well as the frame and the graphics, to ensure a wide choice for businesses and the most prominent and striking displays for less.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

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Demolition Proposals for Earls Court Exhibition Centre

The redevelopment of many areas in London has taken a worrying turn for local businesses around Earls Court, with the proposed demolition of the famous exhibition centres. Eric Pickles, the Secretary of State for Communities and Local Government, will make a final decision on whether to approve the plans in the next two months, spelling disaster for the events and conferences which take place across the venues, as well as the businesses and organisations which take their exhibition stands there on a regular basis.

 

The proposals have come under attack from many in the entertainment industry, as the main Earls Court venue has often been used to hold huge live music events; Madonna, U2 and Oasis have all played at the arena, which holds 19,000 people when at capacity, in their respective heydays. The art deco venue was built in the 1930s and is an iconic feature of the area and of the music scene in London. 

 

The exhibition centre has also been a hub of activity to promote economic growth and investment into the area. A Labour spokeswoman has stated that losing Earls Court would be a ‘huge setback for the London and UK economy’ with figures estimating that the exhibitions, trade shows and conventions which take place there bring in up to £1bn per year. Long-term jobs in the area are sustained as a result of the many events which take place there and bring custom to the area, while the events themselves provide a platform for any UK industry to market their services or products through a pop up exhibition stand or media display.

 

The argument for the demolition states that the huge project will bring new jobs to the area for the coming years, as well as creating 8,000 new homes and becoming the largest construction site in Europe, according to Hammersmith and Fulham Council. Not only does the prospect of living near the continent’s biggest building site sound unappealing to local residents, they are also worried that the completed project might be detrimental to the area’s status as a prime exhibition location. The question is whether the jobs and homes created by the demolition will counteract the loss of around 2.5 million visitors and 30,000 exhibitors, who take their banner stands to Earls Court on a regular basis and have strong and established customer bases there. Those against the proposals state that there is no empirical evidence that London needs less exhibition space, especially when the space is within such an iconic building which brings vitality and growth to an area.

 

For more information about exhibition stands, please visit http://www.printdesigns.com

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